Fashion One Heads To McDonald’s in Hong Kong

Hong Kong, September 18, 2012 – International TV network Fashion One today announced stepping into 24-hours McDonald’s Restaurants, after striking a partnership with Hot Media to access its exclusive digital channel. In the agreement, two 60-second videos run across the McDonald's channel 4 times per hour, featuring exclusive fashion, entertainment and lifestyle content from Fashion One. With entrée to 85 McDonald's restaurants, consumers could enjoy content from photography, street style and beauty tips, to designer retrospectives and the latest celebrity trends. Fashion One CEO Ashley Jordan said, "We are delighted on the collaboration with Hot Media and look forward to showcase fashion in all aspect of life for McDonald’s customers. In additional to the increasing amount of production and activities in the local market, Fashion One will continue our aggressive push into Hong Kong.” Andy Ann, a founder and director of Hot Media also expressed his excitement in regards to this new content partnership. “Fashion and entertainment has always been key elements for MuteHD, our digital out-of-home network in Hong Kong’s 24-hour McDonald’s. So a partnership with Fashion One just makes sense. Over 70% of our viewers are between the ages of 18-35 years old. Fashion One’s lifestyle content is a perfect fit.” About Fashion One From the world’s premier international Fashion and Entertainment channel, audiences can expect an array of world-class programming, ranging from the latest trends and insights in the fashion industry, to exotic lifestyles and fashion destinations, plus a healthy dose of the latest news from Hollywood. For more information, visit www.fashionone.com. In Hong Kong, Fashion One is available on HKBN bbTV Channel 754. About Hot Media Hot Media Solutions is at the cutting-edge of the Hong Kong digital out-of-home arena. We partner with leading lifestyle locations and develop branded Channels offering a unique reach to an unmatched diversified audience. Our Channels provide Advertisers, Publishers and Agencies the perfect combination of captivity, interactivity and accountability. For media queries, please contact:

For media queries, please contact:
Fashion One Gorden Li gorden@fashionone.com	Hot Media Solutions Christopher Wong cmw@hotmedia.com.hk