JOHN VARVATOS STAR USA FOR BOYS DAI 4 AI 14 ANNI: DEBUT COLLECTION – AI12/13
September 2012, New York, NY — With the launch of John Varvatos USA for Boys, the brand welcomes a new generation into the world of John Varvatos. The new collection is clearly a member of the Varvatos family, with the distinctive downtown look and edgy rock‘n’roll sensibility for which the brand is known. It’s now scaled down to sizes 4-20, for boys aged 4-14 who want to strut their stuff in style.
John Varvatos USA for Boys is a full collection, including tailored clothing, sportswear, knits and denim with the unique craftsmanship that is familiar to Varvatos customers, and the brand’s own take on Converse shoes. The attention to detail throughout is remarkable, from the signature dagger buttons and dapper linings to the iconic skull, peace sign and starburst graphics. These creative design elements clearly appeal to all ages, from boys to men.
“It really is the next logical step,” said designer John Varvatos, about his decision to expand into the younger market. “Kids express themselves through their style just like adults do, and I think there’s a whole bunch of young guys out there who are connected to music and relate to my aesthetic.”
When these kids want to get dressed up, they can slip into classic, beautifully cut and lined two piece suits in fine wool super 110s and 120s (up to $285). The collection includes cotton dress shirts ($70) and ties with peace sign or fleur-de-lys motifs ($55).
Jackets in corduroy, embossed faux leather or crinkled cotton velvet with metal ($160-175) offer an alternative to the traditional suit with a bit more attitude. They look great paired with t-shirts ($45-$50) emblazoned with USA’s signature emblems and the line’s stretch 5-pocket jeans in black or indigo ($82-98).
Knit pieces include henleys and hoodies ($65-$86), and for kicks there are the iconic Converse high tops, made modern in black leather or olive with metal zippers, launching in Spring 2013.
John Varvatos USA for Boys will be delivered in August to stores including Bloomingdale’s, Nordstrom and better specialty retailers nationwide, as well as select John Varvatos boutiques, and www.johnvarvatos.com, just in time for young bucks to line up their new back-to-school looks.
About John Varvatos Launched in 2000 with a collection of tailored clothing and sportswear. John Varvatos now represents an entire men’s lifestyle that includes footwear, bags, belts, eyewear, limited edition watches, men’s fragrances. The younger, edgier John Varvatos USA Collection and Boys’ line, also includes Converse by John Varvatos. The designer has been recognized three times by the CFDA with an American Fashion Award for New Menswear Designer (June 2000) and Menswear Designer of the Year (June 2001 and June 2005) and was honored as GQ’s “Designer of the Year” in 2007. The collection is distributed in freestanding John Varvatos boutiques across the US—including his famed 315 Bowery boutique in New York City, formerly the seminal underground music club CBGB’s—and online, as well as in better department stores throughout the world.
Visit us at www.johnvarvatos.com, join us on Facebook: www.facebook.com/johnvarvatos and follow us on Twitter @johnvarvatos.
About John Varvatos USA: Launched in 2006 John Varvatos USA is a total lifestyle collection with a preppy meets rock aesthetic that gives rise to funked-up classics. The complete collection includes vintage-inspired denim, sportswear, tailored clothing, footwear, bags, belts and small leather goods. Geared toward a customer with a young spirit, John Varvatos USA exhibits the attention to detail and innovative finishes that John Varvatos is renowned for. John Varvatos USA expanded in 2012 to include a Boys’ line, for ages 4-14, reflecting the same edgy rock‘n’roll sensibility as the original collection. The original collection is distributed in freestanding John Varvatos boutiques across the US and online, as well as in better department stores throughout the world. John Varvatos USA Boys is distributed in better department stores such as Bloomingdale’s and Nordstrom, specialty stores such as Fred Segal, as well as select John Varvatos boutiques and www.johnvarvatos.com.
Left:
Black Cotton/Metal Velvet, Peak Lapel Sportcoat, Grosgrain Trim
Black Cotton/Stretch Five Pocket Jean
White Cotton “Long Live Rock N Roll” T-shirt
Converse by John Varvatos
Right:
Black Wool Suit Separate
Burgundy Cotton “Peace Flag” T-shirt
Converse by John Varvatos
Black Cotton/Metal Velvet, Peak Lapel Sportcoat, Grosgrain Trim
Black Cotton/Stretch Five Pocket Jean
White Cotton “Long Live Rock N Roll” T-shirt
Converse by John Varvatos
Black Wool Suit Separate
Burgundy Cotton “Peace Flag” T-shirt
Converse by John Varvatos
Black Cotton/Metal Velvet, Peak Lapel Sportcoat, Grosgrain Trim
Black Cotton/Stretch Five Pocket Jean
White Cotton “Long Live Rock N Roll” T-shirt
Do you have a Fashion story idea or tip? Email us at submissions@fashionone.com.
