Montréal, July 24, 2012 – Calling all shopping addicts: Get ready to overdose on style on Thursday, August 2nd! That’s the date thousands of fashion‐lovers and fun‐seekers will let loose on the streets of downtown Montreal in celebration of fashion’s biggest party night: the fourth annual Rallye Shopping (RS), presented by the National Bank Allure MasterCard in collaboration with LOULOU Magazine, Be Sleek, Urban Expressions and Surmon36. When the clock strikes five, step out in style onto the pedestrian‐only Ste Catherine Street. There, close to 70 leading retailers and designers will pump you full of party spirit, luring the RS’s more than 45,000 participants to discover their tailor‐made experiences. With discounts, contests, special in‐store events and more, the Rallye’s DNA defines the spirit of shopping! Even those whose shopping habits are a little on the tamer side won’t want to miss the hours of action and excitement that punctuate the always‐anticipated RS event. From live DJs to vintage buses posing as designer pop‐up shops and tons more in between, it’s the see‐and‐be‐seen event of the summer. FASHIONABLY LATE To further facilitate the chic shopping spectacle, the Rallye Shopping is going into overtime again this year. Participating boutiques will remain open until 10pm on August 2nd to ensure participants get the most out of their night on the town. EVERYONE CAN BE SLEEK For the first time at the Rallye Shopping, the BeSleek team of stylists will be on hand to offer you fashion tips throughout the evening. Just download the all‐new beSleek app! BUS STOP SHOP More fashion designers are jumping on the Rallye Shopping bandwagon this year – or rather, the bus! Vintage buses from the STM (Société de Transport de Montréal) will be rolling onto Ste Catherine, where they’ll stand as pop‐up shops during the Rallye Shopping. Fashionistas simply have to hop on the bus to get their hands on exclusive pieces, straight from the collections of their favorite designers! Watch for Harricana…. DE:MTL: PROUD OF OUR LOCAL TALENT They may have already conquered the runways of Paris, New York or Tokyo with their divine designs – but did you know they hail from Montreal? The Rallye Shopping puts the spotlight on Quebec talent with the DE:MTL campaign, underscoring the importance of Montreal as a fashion hub in Canada. “The Québec fashion and clothing industry is the core of this sector in Canada and one of the three major hubs in North America. This is a strategic field for our economy. Its manufacturing component alone includes over 900 businesses, generating $1.7 billion in sales and $439 million in exports in more than 25 countries. This is why, in its last budget, our government reiterated its support by announcing new investments of around $9.5 million and the creation of a fashion working group,” affirmed Raymond Bachand, the Minister of Finance, Minister of Revenue and Minister responsible for the Montréal region. Look for the DE:MTL heart to identify and support local labels and designers during the Rallye Shopping. WHERE THE PARTY’S AT Shoppers can take advantage of special RS events and delicious deals at these participating retailers: Prestigious retailers : GUESS/GUESS by Marciano, Suzy Shier, Forever XXI, Buffalo, Tristan, Mexx ; Silver retailers : Garage, Dynamite, American Apparel, Tommy Hilfiger, Call it Spring And the shopping centres: Eaton Centre, Complexe Les Ailes, Place Montréal Trust, Place Ville Marie ;
Plus many more :  
Aldo/Aldo accessoires Axara Bentley Bijouterie Oh Folies Bijouterie Orly Calforex Caleçon vos goûts ? Centre du rasoir Cuir Danier Dans un jardin Ecco Femmes de Carrière Fruits & Passions Globo Industria Jack And Jones Joshua Perets Laura/Laura Petites Laura Secord Le Château Levi's Lyne M0851 MontreAL Moments intimes Occitane en Provence Pharmaprix Renaud Bray RW&CO SAQ Signature Sephora Souris mini Stokes Style Exchange Terra Nostra Thyme maternité Winners Xoos Yves Rocher

OUR INVALUABLE PARTNERS The Rallye Shopping is the largest shopping event in Canada! This year the Rallye Shopping is pleased to have the support of a title sponsor, National Bank Allure MasterCard, LOULOU Magazine as collaborator and media partner, as well as Be Sleek, Urban Expressions and Surmon36. The RS also enjoys the support and participation of such prestigious retailers as GUESS, GUESS by Marciano, Buffalo, Mexx, Forever XXI, Tristan and Suzy Shier. The RS also wishes to thank its fashion partners: Montréal Eaton Centre, Place Montréal Trust, Complexe Les Ailes and Place Ville Marie. The Rallye Shopping is made possible through the collaboration of its invaluable partners including the ministère du Développement économique, Innovation et Exportation du Québec, the Bureau de la mode de Montréal (Montreal Fashion Office) and the Conseil québécois du commerce de détail (CQCD). A PRODUCTION OF GROUPE SENSATION MODE After more than 12 years, Groupe Sensation Mode continues to produce and present some of the most important fashion events on the Canadian and international scene. It is the creative force behind such unique new concepts as the Montreal Fashion and Design Festival, the Fashion Theatre (on the Berlin, Tokyo, New York and London stages), Fashion & Opera presented in Los Angeles and Montreal, as well as Montreal Fashion Week and Le Showroom. Innovative events organized by Groupe Sensation Mode have provided an increasingly visible window on the creativity and talent of homegrown fashion designers. Having forged partnerships in some of the fashion capitals of the world – Paris, Berlin and Tokyo –, Groupe Sensation Mode is proud to hold an eminent position among North America’s fashion and design leaders. The Montreal Fashion and Design Festival is a member of Festimania and the Major International Events Network (MIEN).
Source: Groupe Sensation Mode www.rallyeshopping.com Facebook: SensationMode Twitter: Sensation_Mode Hashtag: RS2012
For information:
Sophie Des Marais 514 234.4736 Josiane Bétit 514 831.0276
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