GREENshowroom again meets with tremendous response | 4 to 6 July 2012 | Hotel Adlon Kempinski

GREENshowroom Berlin, 4 to 6 July 2012 Sustainable fashion continues to make strides: GREENshowroom again meets with tremendous response Salonshow wows with green luxury trade public and celebrities As the largest and best-known specialist trade fair for green luxury in Berlin, the GREENshowroom once again met with exceptional response amongst trade visitors, press representatives and invited guests during the Mercedes-Benz Fashion Week Berlin which took place from 4 to 6 July. In the luxurious suites of Hotel Adlon Kempinski, which served as the stage for the GREENshowroom for the sixth time, 25 labels from Germany and around the world presented sustainable fashion, accessories and lifestyle products in the high-end fashion segment. Together with the Ethical Fashion Show Berlin at ewerk, the GREENshowroom represents the central platform for eco-fashion, organised by Messe Frankfurt. "The GREENshowroom yet again enriched our global portfolio of textile trade fairs tremendously. We were especially delighted by the increase in international exhibitors to whom our trade fair provides a strong and consistent platform for sustainable fashion in the high-end segment," sums up Detlef Braun, Member of the Executive Board of Messe Frankfurt. Exhibitors such as SeeMe (Netherlands), Flavia Anranha and Luiza Perea (Brazil), Vilmava (Finland), Halasi (Hungary), My biotiful bag (USA) and Sarah Reinhard (Switzerland) reflect the international interest in the GREENshowroom and the global interpretation of the issue of sustainability. High-calibre brands including Anne Gorke, Cocccon, Edelziege, Malli, Muriée, Atelier Laure Paschoud, deepmello (formerly the Rooters), Ika Babel and Kaschuba Hommage, Leibschneider, RoyalBLUSH, Schmidttakahashi and Studio Ecocentric have been represented in the GREENshowroom for a number of seasons and are full of praise for the professionalism of the event's coordination and the exclusive ambience: "The atmosphere is really something extraordinary. You get the feeling that you're in a haven sheltered from the stress of Fashion Week. My collection has met with a very good response and I have already gotten some orders. The event has far surpassed my expectations," summarises Irina Kaschuba, designer for the label Ika Babel. Green segment poised for further growth Magdalena Schaffrin and Jana Keller, the founders behind the successful trade fair, are pleased about the event's progression. "A clear uptick in visitors and the positive mood amongst exhibitors demonstrate to us that awareness towards a sustainable lifestyle is growing and green luxury is in vogue. It's something we're thrilled about. We feel it is a continuing affirmation of our idea and the concept of the GREENshowroom. A total of 83 labels from 18 countries at the GREENshowroom and the Ethical Fashion Show Berlin lead to rising exhibitor numbers and underscored the growing interest in the green fashion segment. Salonshow wows trade public and celebrities As part of the exclusive Salonshow on 5 July, trade visitors, press representatives and invited guests were treated to a preview of creations by selected GREENshowroom and Ethical Fashion Show Berlin designers on the catwalk. Celebrities including Cosma Shiva Hagen, Cassandra Steen, Notic Nastic and Milka Loff Fernandes were amongst the many people in attendance. 18 designers contributed to the 52 different looks featured in the Salonshow, among them deepmello, Studio Ecocentric, Halasi, Mutare Design, Atelier Laure Paschoud, Leibschneider, Ika Babel, Uniwearsal, Edelziege, Cocccon, SeeMe, RoyalBLUSH, Luxaa, Anne Gorke, True Balance, Kaethe Maerz, David Andersen and Vilmava. The next GREENshowroom is slated to take place from 16 to 18 January 2013 at Hotel Adlon Kempinski, Berlin. Some exhibitor impressions: David Andersen, Denmark – Maya Stabel, Designer: "We are completely blown away by the response to our collection. We arrived in Berlin without high expectations and have already taken orders from Germany and Switzerland. And Italian Vogue was impressed with our Zero Waste collection." deepmello, Germany – Anne Christin Bansleben, Designer: "This is our fourth time at the GREENshowroom, but it's our first time here as deepmello. Our focus is on fashion; being green is something we take for granted. The exclusive location where the GREENshowroom takes place underscores the high quality of the products being presented. Muriée, Germany – Anne Pastré, Designer: "It's really a rarity for a trade fair to take place in such an intimate setting. Only high-end fashion is showcased here. And that is something special in and of itself, because sustainable fashion is usually more prevalent in the street wear segment." Printable images from the GREENshowroom are available for download under the following link: http://silk-pr.org/press Further information about the GREENshowroom www.green-showroom.net www.facebook.com/greenshowroom For media queries, please contact: Silk Relations GmbH Sara Gerdes Phone: +49 (0) 30 / 84710833 Email: greenshowroom@silk-relations.com GREENshowroom Berlin, 4 to 6 July 2012 Background information on Messe Frankfurt Messe Frankfurt is Germany’s leading trade fair organiser, with 467.5 million euros in sales and 1,725 employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and approx. 50 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2011, Messe Frankfurt organised 100 trade fairs, of which more than half took place outside Germany. Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent. For more information, please visit our website at: www.messefrankfurt.com