Alexandre de Paris Pince Vendôme

Pince Vendôme - simply a symbol of exquisite luxury Delicious new colours as juicy as French bonbons [Hong Kong, 25 June, 2012] Alexandre de Paris Accessories introduces new colours to the Pince Vendôme collection, infused with the spirit of Parisian Chic, a palette of delectable bonbon like shades, almost good enough to eat. Beautiful Beginnings The Pince Vendôme represents the brand’s collection that defined the success of Alexandre de Paris Accessories. It was named after the prestigious Place Vendôme in Paris, one of the most renowned and beautiful squares in Paris, Place Vendôme is a symbol of luxury; without doubt one of the most beautiful architectural landmarks in Paris. Popular for its fashionable and luxurious hotels, luxury jewelry stores, and department stores of famous dress designers for the chicest crowds against a backdrop of Parisian heritage architecture, creating a mesmerizing picturesque surrounding. The Design Every girl and woman regardless of age or hair length will have owned a crab clip. Therefore the choice of materials used to define this universally imitated crab clip style was an important aspect to ensure it was practical and functional, yet comfortable for day-to-day long wear such as when taking off makeup, going to the beach, or for securing the chic office up-do neatly in place. The crossing of its “teeth” was not only a means of design to ensure a snug grip, but it is reminiscent of the spirals on the architectural column in Place Vendôme, highlighting that whilst taking into account the quality and practicality factors, neither design nor its heritage was compromised. The design of this very crab is protected in France under the organization called INPI. Consisting of 2 parts; the wing and structure are made with quality Acetate, before finishing off the claw with a coating of 24 carat gold. The Pince Vendôme is available in plain colours or set with intricate SWAROVSKI crystals also and are available in 4 sizes - Micro, Baby, 45mm and Large. When on the hair, the Swarovski crystals capture light ever so softly, radiating an almost ethereal chic glow to the hairstyle. The Pince Vendôme should be treated as a piece of jewellery thanks to its design, the high quality manufacturing process and even down to the packaging. New Colours Alexandre de Paris have released new colours to the Pince Vendôme Collection this Holiday, perfect for adding a fresh touch to those summer hairstyles - delicious colours that resemble juicy French bonbons to select from including Sky Blue, Parma Violet, Juicy Orange, Rose Pink, Coral Crush, Rouge Red, and Sparkling White. Try on the new Pince Vendôme collection and discover the other collections available at the newly opened Alexandre de Paris Store at Pacific Place. Store Details Address: Shop 221, Level 2, Pacific Place, 88 Queensway, Admiralty Opening Hours: 10:30am to 8:30pm (Mon-Sun) About Alexandre de Paris Created in 1971, Alexandre de Paris Accessories is a luxury hair accessories brand boasting a heritage like non-other, with boutiques all over the world. A means of delivering from beginning to end, Alexandre de Paris is the only hair accessories brand in the market that wholly designs, manufactures, and decorates each piece by hand from the workshops in France to ensure highest levels of quality. The Pacific Place Store, Hong Kong offers an in-store demo station where professionally trained staff can provide a dedicated and intimate service, demonstrating the ease and versatility of all the products perfecting your glamorous and chic style statement with Alexandre de Paris Accessories. This press release is distributed by Muse International on behalf of Alexandre de Paris Accessories. For any enquiries or photo shooting requests, please contact Ms. Cerise Tsang: +852 2234 9282/ +852 9173 4594 Email: ctsang@hk.muse-international.com Ms. Candy Lai: +852 2234 9093/ +852 6446 5816 Email: clai@hk.muse-international.com