Burberry Prorsum Spring/Summer 2013
London, 23 June 2012
LIVE FROM MILAN Burberry showed its Burberry Prorsum Spring/Summer 2013 collection in Milan earlier today. Guests included British musicians Roo Panes, George Craig and Rob Pryor and British actress Michelle Dockery as well as Nicolas Vaporidis, Giorgia Surina, Elyas M’Barek, Eros Galbiati and Alex Uhlmann.

Burberry ad campaign models Seb Brice, Johnny George and Charlie France walked the runway.
RUNWAY TO REALITY – IN STORE AND ONLINE Consumers globally are given the opportunity to be the first to wear the men’s Spring/Summer 2013 collection through the brand’s Runway to Reality initiative.
Outerwear and accessories from the collection are all available to purchase exclusively on Burberry.com for 1 week until Sunday 1 July 2012 – for delivery in just 8 weeks.
Customers are also able to exclusively purchase the collection at over 30 Burberry Retail Theatre events and appointments globally.
LIVE STREAM Viewers globally were able to experience the show instantly through video, imagery and music on Burberry.com live from the show space, as well as through the Burberry Facebook and Twitter pages and on global partner sites online.
Full show can be watched on demand at Burberry.com and Facebook across multiple mobile devices.
FACEBOOK The brands 12 million+ Facebook fans were able to watch the show live and comment in real time through Facebook as well as hosting the show live through their own profile pages.
TWEETWALK Burberry, the inventor of the ‘Tweetwalk’ show, partnered with Twitter for the fourth time to create a live ‘Tweetwalk’, premiering the collection with instant Twit pics.
Looks were shared from backstage as the models hit the runway, allowing followers to view the collection ahead of anyone else.
INSTAGRAM Exclusive images from the show space were shared through the Burberry Instagram account.
GOOGLE+ Image and video content from the show will be shared through the Burberry Google+ page, including behind the scenes and guests.
YOUTUBE Video content from the show is now available on the Burberry Youtube page.
SOUNDTRACK Emerging British musicians Ren Harvieu and Birdy formed the soundtrack for the show. Listen to all tracks at Burberry.com.
Burberry, which is headquartered in London, was founded in 1856. It is listed on the London Stock Exchange (BRBY.L) and is a constituent of the FTSE 100 index.
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