The anticipation is finally over – Alexandre de Paris returns to Hong Kong and launches at Pacific Place Mall!

[Hong Kong, 5 June, 2012] The anticipation is finally over! Loyal fans have beckoned the return of Alexandre de Paris. The original and only premium quality French hair accessories brand has opened a store at the iconic Pacific Place Mall - which has welcomed Alexandre de Paris to its myriad of luxury international and creative designer labels. Since it’s departure from Hong Kong a year ago, a host of loyal fans have secretly hoped that their beloved premium hair accessories brand would one day return, and so the wish was granted! The Pacific Place store sparkles from afar lighting up every girl’s dreams with its array of glistening gem-like decorative yet fully functional hair accessories that adorn the pristine displays. An authentic Heritage The premium hair accessories brand boasts a heritage like non-other. A means of delivering from beginning to end, Alexandre de Paris is the only hair accessories brand in the market that wholly designs, manufactures, and decorates each piece by hand from the workshops in France. The most authentic and original yet, the creatives and design process is overlooked by Artistic Director of Alexandre de Paris, Mrs. Fabienne Bailly and along with her in-house design and production team, they constantly strive to deliver beautiful yet trendy above all, ever-lasting hair accessories for women to embrace their natural beauty with style. Why Pacific Place According to the CEO of Alexandre de Paris Mr. Sébastien Bailly, “We share the same customer profile as Pacific Place’s visitors - a sophisticated crowd with a taste for modern luxury labels. Pacific Place is a very iconic and prestigious complex, and we are extremely proud to open our first store here upon our return to Hong Kong. As we share matching customer profiles, hence a similar vision enabling synergy and therefore a smooth collaboration. Our aim is that the store will become as iconic as the mall, strengthening the positioning of Alexandre de Paris in Hong Kong as the ultimate and only destination for luxury hair accessories with authentic heritage”. From London to Hong Kong One of the highlights of the new store is the introduction of an in-store demo station, a concept fresh from the Sloane Street, London branch that proved to be highly successful, as a consequence was incorporated to the design of the new store in Hong Kong. Professionally trained staff will be able to provide a dedicated one-to-one service instantly demonstrating how to create easy, versatile yet trendy hairstyles to perfecting your personal style statement with Alexandre de Paris Accessories; be it for work, a casual brunch date with friends, a date night, or any glamourous occasion. There is bound to be a gem fit for every woman. Re-discover and embrace the brand’s beginnings, its eloquent designs and renowned fine craftsmanship. This press release is distributed by Muse International on behalf of Alexandre de Paris Accessories. For any enquiries or photo shooting requests, please contact Ms. Cerise Tsang: +852 2234 9282/ +852 9173 4594  Email: ctsang@hk.muse-international.com Ms. Candy Lai : +852 2234 9093 / +852 6446 5816      Email: clai@hk.muse-international.com