Fashion One Appoints Universal Distribution as Channel Distributor for Russia, CIS and Baltics

MOSCOW, February 23, 2011 – Fashion One and Russian TV network distributor LLC Universal Distribution have entered into a distribution agreement to promote the fashion and entertainment channel in the Eastern European region across Cable, MMDS, DTH, SMATV, VOD, IPTV and hotel operators. “We see a strong growth potential in the Pay-TV market of the CIS and the Baltics states, especially for specialty channels such as Fashion One. With its exciting international content and unique mix of programming about Hollywood celebrities, fashion trends and exclusive shows, we are certain that Fashion One will be well-received across the CIS and Baltic coutnries,” said Irina Ilyina, CEO of Universal Distribution. “Fashion One made its landing in this region recently starting with the Ukraine, and does not intend to stop just there,” said Eric Klein, CEO of Fashion One. “Every territory has its own unique set of challenges that requires on-ground experience and know-how to overcome. We were pleased with the track record that Universal Distribution achieved with its stable of channels, and are optimistic that this appointment will generate the momentum needed to pave the way into East Europe.” Under this agreement, Universal Distribution will function as sales and marketing representative for the following 13 territories: • Azerbaijan • Armenia • Estonia • Georgia • Kazakhstan • Kirgizstan • Latvia • Moldova • Tajikistan • The Russian Federation • Turkmenistan • Ukraine • Uzbekistan About Fashion One Founded in 2010 in Los Angeles with presence in Paris, Milan and Hong Kong, Fashion One TV is the only international channel that brings to audiences across the world a unique take on Fashion and Entertainment. Fashion One promises over 300 new shows and 600 new clips every season, and covers from fashion weeks around the world to in-depth features on designers, models, photographers in the industry; from red-carpet events to behind-the-scenes of movies set and the latest in Hollywood news and gossip. For more information, visit www.fashionone.com About LLC Universal Distribution Universal Distribution has been distributing thematic TV channels and programs for VOD in Russian, CIS and Baltic states for several years. The distributed brands include MEZZO, Mezzo live HD, TiJi, Gulli, MGM, Playboy TV, ESPN Classic, DW-TV, France 24, MCM Top, English Club TV.