Fashion One Makes Further Inroad into Eastern Europe with Beltelecom’s Zala

Largest IPTV operator in Belarus launches international fashion and entertainment channel Minsk, Belarus, 23 December 2010 – Shortly after its maiden entry into Eastern Europe in Ukraine, Fashion One today announced the launch of its channel in the Republic of Belarus in conjunction with BelBisnesMedia ltd., one of the largest TV distributors in the Republic of Belarus. Since December 1, 2010, Fashion One HD has been on-air in test on Zala, Beletelecom’s high-speed, digital IPTV platform that also includes virtual cinema, Video-On-Demand (VOD) and karaoke services. As part of Zala’s new HD package that was launched in December this year, Fashion One HD will present to Belarusian viewers the very latest in fashion trends from Fashion Weeks and photo shoots around the globe to exclusive profiles of new, top and up-and-coming designers, models and photographers; the fine line connecting Fashion and Entertainment through behind-the-scenes and exclusive interviews with celebrities on set, daily news, buzz and gossip direct from Hollywood; exotic travel destinations and exclusive parties and much more! “We are very excited to be the first in Belarus to offer the authoritative voice of Fashion and Entertainment, packed into a TV channel that’s delivered in crystal-clear High-Definition for our clients’ maximum viewing pleasure,” said director of BelbisnesMedia ltd. Alexander Chernous. “We are certain that Fashion One HD’s range of Fashion, Entertainment and Lifestyle programming will thrill both mainstream audiences and the fashion-savvy.” “IPTV is the platform of the future for content delivery that promises high picture quality and viewer interactivity,” said Eric Klein, CEO of Fashion One. “We are extremely pleased to be making headway into Eastern Europe with forward-looking partners such as BelbisnesMedia Ltd. and Beltelecom. Fashion One HD is available on Zala’s HD package. About Fashion One Founded in 2010 in Los Angeles with presence in Paris, Milan and Hong Kong, Fashion One TV is the only international channel that brings to audiences across the world a unique take on Fashion and Entertainment. Fashion One promises over 300 new shows and 600 new clips every season, and covers from fashion weeks around the world to in-depth features on designers, models, photographers in the industry; from red-carpet events to behind-the-scenes of movies set and the latest in Hollywood news and gossip. For more information, visit www.fashionone.com About BelbisnesMedia ltd. One of the main TV distributors that has been successfully working in the Belarussian TV market since 2009. The company works with more than 110 cable operators including MTIS, Cosmos TV, interactive television of Beltelecom. For more information, visit our website www.bbm.by About Beltelecom The republican unitary enterprise of telecommunication "Beltelekom" is created in 1995. ZALA - digital interactive television, allowing to operate a content and providing digital quality of the image and stereo sound. Now Beltelekom offers its subscribers the packages consisting of more than 35 channels and such services as virtual cinema, VOD and karaoke.