C21 Media : Fashion One struts into Belarus

Lifestyle channel start-up Fashion One TV has extended its footprint to the Republic of Belarus. The HD pay net, owned by Los Angeles-based Bigfoot Entertainment, recently made its Eastern European debut in Ukraine and has now followed this up with the launch on Belarus IPTV platform Zala. Fashion One features coverage of photo shoots, profiles of top and up-and-coming designers, models and photographers, plus Hollywood gossip and travel and is going up against Fashion TV. The Belarus carriage deal comes via local distributor BelBinesMedia. Fashion One earlier this month entered the Asian market with launches in Vietnam, Philippines and Malaysia.
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