Volia Ushers Luxury, Glamour and Style into Ukraine with Fashion One TV

Kiev, Ukraine, December 2, 2010 – Fashion One in conjunction with Volia, Ukraine’s leading national TV and Internet provider, today announced the launch of Fashion One TV and its corresponding High-Definition channel – Fashion One HD on Volia’s digital TV platform. As the world’s premier international Fashion and Entertainment channel, audiences can expect an array of world-class programming ranging from the latest trends and insights in the Fashion industry to exotic lifestyles and destinations, plus a daily dose of the latest buzz in Hollywood! Fashion One TV’s exciting lineup will present the latest Fashion Weeks from around the globe, plus exclusive profiles and interviews with the movers and shakers in Fashion such as designers, photographers and models. Blurring the lines between the worlds of Fashion and Entertainment, Fashion One TV will also showcase celebrity lifestyle, fashion and beauty tips, with an emphasis on Hollywood – the entertainment capital of the world! “We are very happy with this partnership and excited to provide our clients with a new TV-channel of such a high quality, in both Standard and High-Definition,” said Sergey Boyko, President of Volia. “We aim to satisfy the constantly-growing demands of our subscribers for everything exciting, new and of high quality. Being a trendsetter of the Ukrainian Pay-TV market, we are certain that Fashion One will set a very high mark for the other entertainment TV-channels that are available for our viewers.” “This is a major milestone on our path into East Europe, and we are pleased and excited to be partnering with Ukraine’s leading cable TV platform,” said Eric Klein, CEO of Fashion One. “We are confident that our definitive content will whet the appetites of our sophisticated and savvy viewers for all things Fashion, Entertainment and Lifestyle, in stunning High-Definition.” Fashion One HD has been on air since December 1, 2010 as part of Volia’s brand new HD package – ‘Volia HD’. Fashion One TV will be selectively launched in January 1, 2011 via Volia’s cable network that reaches out to 1.3 million subscribers, and viewers are advised to check with Volia on Fashion One TV’s availability in their area and instructions to access the new channel. About Fashion One Founded in 2010 in Los Angeles with presence in Paris, Milan and Hong Kong, Fashion One TV is the only international channel that brings to audiences across the world a unique take on Fashion and Entertainment. Fashion One promises over 300 new shows and 600 new clips every season, and covers from fashion weeks around the world to in-depth features on designers, models, photographers in the industry; from red-carpet events to behind-the-scenes of movies set and the latest in Hollywood news and gossip. For more information, visit www.fashionone.com. About Volia VOLIA is a leading Ukrainian national provider. The company provides services to more than 1.7 million subscribers in Ukraine, including more than 420,000 subscribers of high-speed Internet. Volia offers a set of modern telecommunication services: information and entertainment — digital TV and video-on-demand; data communications — high-speed Internet and services of the biggest Ukrainian data-centre. For more information, please visit: www.volia.com