Fashion One Expands HD in Asia with GlobeCast on MEASAT-3

Singapore, 19 October 2010 – Fashion One, in conjunction with GlobeCast, announced today the launch of Fashion One HD following a multi-year agreement to provide a full range of media management services and distribution on GlobeCast’s MEASAT-3 HD platform. Fashion One TV HD went ‘live’ on 15 October, migrating from the AsiaSat-3S satellite to MEASAT-3’s HD neighborhood, with both capacities owned by GlobeCast, to meet the growing demand and receptiveness of the audience in Asia and around the world for High-Definition programming. Audiences will now get to enjoy Fashion One HD’s exciting lineup of fashion and entertainment content such as international fashion weeks, exclusive profiles of top designers, photographers and models, and the latest in entertainment buzz – all in vivid HD-quality. Fashion One HD broadcasts 24/7 internationally across multiple platforms, including direct-to-home satellite television, cable television and the web. Turning to GlobeCast for a one-stop-shop content management and delivery solution, GlobeCast deploys a complete solution comprising a fully tapeless workflow, media management service, fiber delivery and satellite capacity for Fashion One HD. Fashion One HD sends the raw video files from its studios via GlobeCast Content Exchange to Singapore where GlobeCast transcodes the files, runs a quality check and prepares the channel to go on air based on the channel’s playlist. From GlobeCast’s new HD digital playout facility in Bukit Timah, Singapore, the signal is then transported via the GlobeCast Backbone Network (GCBN) to GlobeCast’s Hong Kong teleport for uplink to the MEASAT-3 satellite platform, located at MEASAT’s hot slot of 91.5E. Additionally, as Fashion One’s sole distributor in territories in Asia, GlobeCast’s Content Aggregation and Acquisition (CAD) team has launched Fashion One onto Saigon Tourist Cable Television Company Ltd (SCTV) in Vietnam, Destiny Cable in the Philippines and DeTV’s IPTV platform in Malaysia. GlobeCast is also carrying Fashion One in Europe and in the U.S. on GlobeCast’s Hotbird and WorldTV DTH platforms. # # # Fashion One and GlobeCast will be present at the CASBAA Convention, Hong Kong from 25-28 October 2010. Press Contact : Amos Choy Fashion One amos@bigfootcorp.com T: +65 6225 2633 Vanessa Ching GlobeCast vanessa.ching@globecast.com T: +65 6325 4222 About Fashion One Founded in 2010 in Los Angeles with presence in Paris, Milan and Hong Kong, Fashion One TV is the only international channel that brings to audiences across the world a unique take on Fashion and Entertainment. Fashion One promises over 300 new shows and 600 new clips every season, and covers from fashion weeks around the world to in-depth features on designers, models, photographers in the industry; from red-carpet events to behind-the-scenes of movies set and the latest in Hollywood news and gossip. For more information, visit www.fashionone.com About GlobeCast A subsidiary of France Telecom/Orange, GlobeCast is a leading provider of media management and global content delivery services for broadcasters and content creators. With a secure fiber and satellite network connected to dozens of teleports, technical operations centers and points-of-presence worldwide, GlobeCast manages and transports millions of hours of video and other rich media each year. An integrator of audiovisual technology and a full service provider, GlobeCast works with all the actors in the audiovisual chain from production companies to broadcasters, retail organizations, cinema chains and more. The company provides on-site service from major news and sporting events for coverage in SD, HD or even 3D. Present in Europe, the Americas, the Middle East, Asia, Africa and Australia, GlobeCast is also an expert in international television markets, and works with new and established broadcasters to reach and secure distribution with leading pay TV operators around the world. www.globecast.com