Fashion One Launches On DETV in Malaysia, Celebrating For The Third Time In Asia

Kuala Lumpur, Malaysia, October 12, 2010 – Fashion One today announced the availability of its fashion and entertainment channel in Malaysia, broadcasted digitally via DETV’s IPTV platform. DETV subscribers can now enjoy the latest news and trends in Fashion and Entertainment through Fashion One TV’s unique mix of programs that includes coverage from all international fashion weeks, top designers, model and photographer profiles, exclusive fashion events and parties, luxurious destinations, to a daily dose of entertainment news, and much more! Fashion One is available on DETV on channel 230. Malaysia is Fashion One’s third market in Asia, following roll-outs in the Philippines and Thailand since mid this year. Fashion One is represented by GlobeCast as the channel’s sole distributor in territories in Asia. “The Asia-Pacific region has undoubtedly one of the strongest growth potential in broadband and IPTV adoption rates, and we are proud to be represented by the forerunner in digital broadcasting in Malaysia,” said Eric Klein, CEO of Fashion One. “We are pleased to be a part of DETV’s expanding portfolio of international channels, and we are optimistic that viewers’ expectations will be exceeded further when we launch our channel in High-Definition digitally over the internet in Malaysia.” A subsidiary of REDtone – a Multimedia Super Corridor (MSC) status company and broadband service provider, DETV is Malaysia’s 1st IPTV provider and it has been steadily growing its subscriber’s base since its launch in January this year. “We are excited to have on board a top fashion and entertainment channel such as Fashion One as we continuously strive to enhance our offering to subscribers,” Wei Chuan Beng, Managing Director of DETV said, adding that DETV subscribers will appreciate and enjoy the high quality, variety and round the clock programming that Fashion One delivers.” About Fashion One Founded in 2010 in Los Angeles with presence in Paris, Milan and Hong Kong, Fashion One TV is the only international channel that brings to audiences across the world a unique take on Fashion and Entertainment. Fashion One promises over 300 new shows and 600 new clips every season, and covers from fashion weeks around the world to in-depth features on designers, models, photographers in the industry; from red-carpet events to behind-the-scenes of movies set and the latest in Hollywood news and gossip. For more information, visit www.fashionone.com. About DETV DETV, a subsidiary of REDtone international Bhd, was officially launched in January 2010 by the Minister of Science, Technology & innovation of Malaysia, YB Datuk Seri Maximus Johnity Ongkili. As Malaysia’s first ever IPTV service, DETV has opened up a new chapter in the country’s television industry. DETV is a unique business concept that leverages advances in broadband technology and IPTV solutions to meet an unfulfilled market looking for total control of their TV viewing experience. With strong commercial programming, innovative technology and a host of local and overseas content partners, DETV aims to offer subscribers rich content and TV viewing pleasure like never before.