The Manila Bulletin: Fashion For All, All The Time

Manila, September 23, 2010. It has become, after all, a fashion free for all. With live online and TV streaming of fashion shows, technology has allowed people to be on front row, style becoming more immediate and less mediated. And Fashion One, the newly launched fashion channel, thinks this is a good thing for the industry. “We are all for the democratization of the fashion industry!” declares Fashion One online media and marketing coordinator Josh Brown. “We cover the most exclusive fashion shows and events so that more people can enjoy the beauty and glamour of the world’s best designers and top international models.” An international, 24/7 fashion channel, Fashion One is a multiple media company through satellite TV, cable, and the web, producing content that caters to the fashion-conscious crowd. It is the latest in a spate of fashion-related programs (including soap operas) that promises to widen the average Pinoy’s understanding of style and fashion. Fashion One, certainly, will be the most ambitious and extensive of fashion TV programming in the country to date. The channel boasts of 20 programs, with fashion tied in to related lifestyle fields such as the arts, wellness and travel. Among the programs are Fashion Week, Photographers, Destination, Events, Hollywood Buzz, Fashion and Film, and a trend report show called Tendencies. Says Brown: “Fashion One is different from other fashion channels for a number of reasons: First, we focus on the synergy between fashion, film, lifestyle, music, and entertainment. Our channel features a unique selection of programming including all of the international fashion weeks, exclusive red carpet events, model and celebrity profiles, Hollywood news and luxurious travel destination shows. Plus, we take a holistic approach in our original lifestyle and reality programs, covering fitness, nutrition and general well being.” The channel was introduced to the public through a fashion show, “One The Manila Launch,” featuring the latest collections from local top designers Louis Claparols, Tina Daniac, Mitzi Quilendrino, Ivarluski Aseron, and Jerome Lorico, held September 11 at trendy Republiq club.