The corporate signature is the major visual element of the brand identity and comprises the logo type (Fashion One) and the footmark symbol in a fixed relationship.

The 3D F symbol is the primary and preferred mark and should be used for the majority of applications.

Use of the footmark must be carefully controlled.

Artwork Integrity
The F symbol and the logo type are unique to Fashion One, never attempt to recreate it. The corporate signatures must always be reproduced from original digital artwork supplied by the Creative Services Department. http://www.fashionone.com/corporate-identity

Usage
The corporate signature is used to brand all corporate stationery items and it should be used in all marketing materials.

Fashion One Brand Basic Elements - November 2011

To enable the corporate signatures to appear prominently without interference, a minimum exclusion area has been established which is to be left clear of other graphic elements or text.

Example of protected area in use

Fashion One is a cutting-edge, global television network, which focuses on the synergy between lifestyle, travel, entertainment, film and fashion.

Fashion One is the only fashion channel currently producing programs in 3D and crystal clear High Definition.

Fashion One broadcasts 24/7 internationally across multiple platforms, including direct-to-home satellite television, cable television and new media such as IPTV and the web.

Fashion One features a unique selection of programming based on the themes of beauty, glamour, style and luxury.

Fashion One Brand Basic Elements - November 2011

Preferred colour versions
Whenever possible Fashion One corporate signatures should be reproduce in brown, black and white on very light background colors.

On dark backgrounds the Fashion One logotype reverses white out of the background colour.

Backgrounds
The corporate signature must always be clearly visible. The background should not be distracting and must always provide sufficient contrast for the brand to be clearly read.

Fashion One Brand Basic Elements - November 2011

Artwork Integrity
The illustrations shown are violations of the corporate signature application and must be avoided. Never attempt to recreate or distort the logo as indicated.

The corporate signatures must always be reproduced from original digital artwork supplied by the Creative Services Department.

Fashion One Brand Basic Elements - November 2011

Body copy
The setting style for all type is upper and lower case, left justified.

Fashion One Brand Basic Elements - November 2011

Print Sizes
Recommended print sizes are illustrated in the chart. The print sizes illustrated are recommended but are not mandatory.

Imagery
Any high quality type of visual imagery can be used. Recommended resolution is 300 dpi. Images should be approved by the Creative Services Department prior to its usage.

Content requirement
All marketing, promotional and sponsorship material must have the corporate signature, URL and contact details (if applicable).

Font (if applicable)
For application of URL and contact details, the font Helvetica Neue (55 Roman) should be used.




Compliance statement
All marketing, promotional and sponsorship material and merchandising must be cleared by the Creative Services Department.

If you need clarification or guidance on any item in these guidelines please do not hesitate to contact us.

Fashion One Brand Basic Elements - November 2011